Announcing the Second Annual EthniFacts Diversity Scholarship

Wine Blogger’s Conference Scholarship and EthniFacts Announce Second Annual Multicultural Scholarship

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San Francisco, CA – Today, the Wine Bloggers Conference Scholarship Foundation and EthniFacts, announced the second annual “EthniFacts Diversity in Wine Writing Scholarship”, to encourage ethnic, gender, and cultural diversity in the North American Wine Bloggers Conference attendees.

“More than half of Americans under the age of 50 are now living in households that are either multicultural or blended in race and ethnicity. Our business is built around diversity and we passionately believe in encouraging diverse voices,” said Mike Lakusta, CEO and Founding Partner of EthniFacts. “This scholarship is meant to encourage participation and support of diverse candidates who have influential voices by providing them access to some of the best wine regions throughout America.”
Regine Rousseau from Shall We Wine was last year’s inaugural recipient. “The conference truly exceeded my expectations and direct contact with winemakers and winery representatives broadened my understanding of the region and how climate impacts wine making overall,” she said. “This scholarship is about diversity and blogging is about diversity of voices. I am so appreciative of the opportunity afforded to me by EthniFacts.”

Candidate requirements include having a blog that maintains an active status and has been in existence for at least one year, demonstrate a clear financial need, and meet the multicultural guidelines set forth by EthniFacts and the WBC Scholarship Fund.

  • Citizen Blogger with no paid wine writing experience
  • Diversity Candidate

“We appreciate the partnership with EthniFacts and are so excited that we are extending this partnership into the future,” said Thea Dwelle, chairman of the scholarship committee. “Many bloggers do not have the ability to fund a trip that may cost $1000 by the time hotel, flight and conference registration are totaled, and this scholarship provides diverse candidates with a reason and opportunity to join us.”

The Wine Bloggers Conference Scholarship was founded in 2009 to provide well established “citizen bloggers” with a stipend so they can attend the wine bloggers conference, further their knowledge, their network, the wine blogging community and the wine industry as a whole.  The recipients are bloggers who are not affiliated with a winery or other company in the wine industry with a demonstrated financial need. Specific attention is paid to bloggers who post regularly, have never attended the conference before and who are students with a particular focus in wine.

The ninth annual North American Wine Bloggers Conference is scheduled from Aug. 11-14, 2016, and brings together hundreds of wine bloggers, social media educators and leaders, and wine industry members in Lodi, CA.

The Wine Bloggers Conference Scholarship is partnered with Enobytes, an organization dedicated to sharing passion and knowledge of wine and food.   This non-profit organization serves a global audience of wine lovers, and takes innovation to the next level with interactive maps, in depth wine reviews, and wine business analysis.

For more information please contact info@wbcscholarship.com and visit wbcscholarship.com/America.