(Dallas, Tx. May 27, 2015) – Today the Wine Bloggers Conference Scholarship Foundation and EthniFacts, a multicultural knowledge and insights consultancy, announced the establishment of the “EthniFacts Diversity in Wine Writing Scholarship”, to encourage ethnic, gender, and cultural diversity in the North American Wine Bloggers Conference attendees.
“It is clear that while America is approaching a multicultural majority, particularly in Millennial and younger age groups, the number of diverse bloggers hasn’t kept up with that growth. The diversity of the new mainstream consumer should be reflected in those blogging to and educating this market,” said Mike Lakusta, CEO and Founding Partner of EthniFacts. “This scholarship is meant to encourage participation and support of diverse candidates who write great blogs while providing expanded knowledge of wine regions throughout America. ”
Candidate requirements include having a blog that maintains an active status and has been in existence for at least one year, demonstrate a clear financial need, and meet the multicultural guidelines set forth by EthniFacts and the WBC Scholarship Fund.
- First Year Attendee
- Citizen Blogger with no paid wine writing experience
- Diversity Candidate
“We appreciate the partnership with EthniFacts and look forward to growing this program in the future,” said Thea Dwelle, Co-Founder and Chair of the Wine Bloggers Conference Scholarship Committee. “Many bloggers do not have the ability to fund a trip that may cost $1000 by the time hotel, flight and conference registration are totaled and this newly established scholarship will help make finances a non-issue.”
The Wine Bloggers Conference Scholarship was founded in 2009 to provide well established “citizen bloggers” with a stipend so they can attend the wine bloggers conference, further their knowledge, their network, the wine blogging community and the wine industry as a whole. The recipients are bloggers who are not affiliated with a winery or other company in the wine industry with a demonstrated financial need. Specific attention is paid to bloggers who post regularly, have never attended the conference before and who might be students with a particular focus in wine.
The eighth annual North American Wine Bloggers Conference is scheduled from Aug. 13-15, 2015, and brings together hundreds of wine bloggers, social media educators and leaders, and wine industry members in Corning, NY.
The Wine Bloggers Conference Scholarship is partnered with Enobytes, dedicated to sharing passion and knowledge of wine and food. This non profit organization serves a global audience of wine lovers, and takes innovation to the next level with interactive maps, in depth wine reviews, and wine business analysis.
For more information please contact firstname.lastname@example.org and visit wbcscholarship.com/America
About EthniFacts: EthniFacts is a knowledge and insights consultancy with a comprehensive perspective on evolving consumer culture and civic and social engagement in a new multicultural America. For more information, please contact Mike Lakusta, email@example.com and visit www.ethnifacts.com.