Layer Cake Wine Scholarship
Winemaker Jayson Woodbridge endows scholarship
for North American Wine Bloggers Conference
Napa, Calif. – May 30th, 2013 — Winemaker Jayson Woodbridge has announced funding of the Layer Cake Wine Scholarship. This $5,000 annual endowment allows deserving recipients to attend the North American Wine Bloggers Conference (WBC). The WBC It is a three-day symposium which offers unique opportunities to learn about the intersection of wine with the world of new media including blogging and various types of social media. The wine world is well represented at the Conference with attendees including noted wine bloggers, new media innovators, and leaders from the wine industry. 2013 marks the 3rd year of the Layer Cake Wine Scholarship.
The 6th Annual North American Wine Bloggers Conference will take place in Penticton, British Columbia, Canada from June 6 – 8 of 2013. It is held each year in a different location. Previous sites for the Conference include the Napa wine valley, the SonomaCalifornia wine region, Walla Walla, Washington, Charlottesville, Virginia, and Portland, Oregon. This event is recognized as the premier gathering for members of new media and representatives of the wine industry.
“Telling the story of the vine is the life blood of the wine business,” notes Layer Cake winemaker and owner Jayson Woodbridge. “We have such history. It needs to be passed to the next generation. Wine lovers enjoy learning about their favorite labels. These are incredible stories. Wine bloggers and new media visionaries understand this. It’s our pleasure to provide the Layer Cake Wine Scholarship and make these scholarship funds available for those aspiring to do justice to the stories of the wine world.”
“The generosity of Layer Cake Wines and Jayson Woodbridge will go a long way towards fostering the wine writing talents of scholarship winners,” offers Thea Dwelle, chairperson of the WBC Scholarship Committee. “The Layer Cake Wine Scholarship will enable essential growth of new media within the wine community. As the wine industry expands and flourishes, so must the outlets for wine writers. Jayson and Layer Cake have a unique perspective and appreciation for the valuable role that social media, bloggers, and wine focused media play within the wine industry. We are grateful for this vision.”
Editor’s Note: We are extremely fortunate to have a sponsor who believes in the power of digital media, as well as social meida. Thank you Jayson for continuing to support us in our efforts!
About Jayson Woodbridge and Layer Cake Wine
Jayson Woodbridge is a critically acclaimed wine maker. Known for his cult hit labels Hundred Acre and Cherry Pie, he began the Layer Cake wine series as a tribute to his grandfather, striving to make affordable wines with a luxurious taste. Jayson’s grandfather told him that wine was like his grandmother’s delicious layer cake: the layers of soils under the vines produce layers of rich flavors, aromatics, and textures in the wine. Layers of chocolate, mocha, dark berry fruit, and spices found in the Layer Cake wines rival the layers of flavors complimenting his grandmother’s layer cake. The Layer Cake name evokes the memory of something comforting, rich and delicious.
A unique wine brand with multiple country AVA’s, Layer Cake is handmade in some of Jayson Woodbridge’s favorite wine regions around the world. Woodbridge actually makes wine on 4 continents. Each Layer Cake wine is crafted implementing the same small winery techniques and quality standards for which Jayson is well known. Jayson and his winemaking team travel the globe to make all of his wines. They work with small family growers, rigorously selecting only the best fruit. Current Layer Cake wines include a Shiraz from Australia’s BarossaValley, a Malbec from Mendoza, Argentina, an old vine Primitivo, aka Zinfandel, from Puglia, Italy, a California Central Coast Chardonnay, a California Cabernet Sauvignon, a Garnacha from Spain, and a Pinot Noir from California.
The Laura Kirkham Agency