3rd Annual Ethnifacts Multicultural Scholarship Announced

Wine Blogger’s Conference Scholarship and EthniFacts Announce Third Annual Multicultural Scholarship

(March 14, 2017) San Francisco, CA – Today the Wine Bloggers Conference Scholarship Foundation and EthniFacts, announced the third annual “EthniFacts Diversity in Wine Writing & Content Creation Scholarship,” to encourage ethnic, gender, and cultural diversity in the Wine Bloggers Conference attendees.

This year, the Ethnifacts Scholarship has been expanded to support two individuals in attending the conference this November in Santa Rosa, California, the heart of Sonoma’s wine country.
“While it is clear that America is changing, the amount of blogger diversity hasn’t kept up with the changes in the American mainstream,” said Mike Lakusta, CEO and Founding Partner of EthniFacts. “For the past two years, we’ve seen our scholarship recipients go on to do great work in expanding their reach and readership. This scholarship is meant to encourage participation and support of diverse candidates who write great blogs while providing expanded knowledge of wine regions throughout America.”

2016 Ethnifacts Scholarship recipient Julien Miquel, of Social Vignerons, says:

“Being able to attend the 2017 WBC thanks to the Ethnifacts Scholarship grant allowed me to connect with so many fellow wine bloggers and wine enthusiasts, I have now friends spread around the United States and the world to share the journey with. Since, we’ve exchange thoughts, tips and perspectives on how to improve the quality of our content, what to cover in the world of wine, trends and much more. Furthermore, anywhere I am traveling to know, I am sure to find support from the network I established at the conference, and of course, someone to share a glass of wine with J”

And inaugural recipient Regine Rousseau from Shall We Wine feels that

“The conference truly exceeded my expectations and direct contact with winemakers and winery representatives broadened my understanding of the region and how climate impacts wine making overall,” she said.  “This scholarship is about diversity and blogging is about diversity of voices. I am so appreciative of the opportunity afforded to me by EthniFacts.”

 

Candidate requirements include having a blog that maintains an active status and has been in existence for at least one year, demonstrate a clear financial need, and meet the multicultural guidelines set forth by EthniFacts and the WBC Scholarship Fund.

  • First Year Attendee
  • Citizen Blogger with no paid wine writing experience
  • Diversity Candidate

“We appreciate the long-time partnership with EthniFacts and are excited to double the impact this scholarship will have in 2017,” said Thea Dwelle, chairman of the WBC Scholarship Committee. “Many bloggers do not have the ability to fund a trip that may cost more than a $1,000 by the time hotel, flight and conference registration are totaled, and this newly established scholarship will remove financial barriers.”

The Wine Bloggers Conference Scholarship was founded in 2009 to provide well established “citizen bloggers” with a stipend so they can attend the wine bloggers conference, further their knowledge, their network, the wine blogging community and the wine industry as a whole.  The recipients are bloggers who are not affiliated with a winery or other company in the wine industry with a demonstrated financial need. Specific attention is paid to bloggers who post regularly, have never attended the conference before and who are students with a particular focus in wine.

The tenth annual North American Wine Bloggers Conference is scheduled for November 9-12, 2017, and brings together hundreds of wine bloggers, social media educators and leaders, and wine industry members in Santa Rosa. This year marks the tenth conference and brings some exciting changes to format, including in depth focal tastings, video content creation sessions, and a diverse group of writers, video makers, and podcasters.

The Wine Bloggers Conference Scholarship is partnered with Enobytes, an organization dedicated to sharing passion and knowledge of wine and food.   This non-profit organization serves a global audience of wine lovers, and takes innovation to the next level with interactive maps, in depth wine reviews, and wine business analysis.

For more information please contact info@wbcscholarship.com and visit wbcscholarship.com/America.




Donor Profile: Dallas Wine Chick, Melanie Ofenloch

Melanie_Times_Ten_400x400Melanie Ofenloch, The Dallas Wine Chick, has a philosophy – no wine snobs allowed.  While her profession is marketing, and she recently laucnhed her own consulting business, her passion is drinking wine.  She doesn’t consider herself a wine expert – just an everyday person with a love for the grape, a few annual Pilgrimages to wine regions and at the end of each year, an ugly Visa summary to prove it (her words not mine)!

It took Melanie a long time to realize an everyday person (especially her) could write a wine blog.  She admits that she’s not a sommelier, winery owner, wine marketer or wine expert. But, how many of us are experts? Wine is a product that should be discovered, shared and enjoyed.

Her wine roots are humble.  Growing up, Melanie was given a glass of Uncle Louie’s homemade wine, which was quite an experience – and not a good one.  In college, she shared Gallo pink blush jugs with college roommate for weekend parties.  When she was newly married, Melanie and her husband discovered inexpensive Italian wines together.  She took her first trip to Napa, to realize what a great wine could be and found that wine would become a journey of discovery.  Learning about wine has been wonderful, but Melanie believes that experiencing wine is the fun part.

Editor’s Note:

Melanie is an important part of our Scholarship Committee, and we appreciate her contributions on the committee and her donation!  Even after taking the plunge in to self-employement (gee, wonder what that’s like heehee) she has been instrumental in working with the Ethnifacts team to get the Diversity Grant funded, and has helped with PR activities that are essential to the scholarship.  Thank you Melanie for being an enthusiastic part of our team!

Please reach out to Melanie at @dallaswinechick and check out her awesome blog!

Announcing the Second Annual EthniFacts Diversity Scholarship

Wine Blogger’s Conference Scholarship and EthniFacts Announce Second Annual Multicultural Scholarship

ethnifacts

San Francisco, CA – Today, the Wine Bloggers Conference Scholarship Foundation and EthniFacts, announced the second annual “EthniFacts Diversity in Wine Writing Scholarship”, to encourage ethnic, gender, and cultural diversity in the North American Wine Bloggers Conference attendees.

“More than half of Americans under the age of 50 are now living in households that are either multicultural or blended in race and ethnicity. Our business is built around diversity and we passionately believe in encouraging diverse voices,” said Mike Lakusta, CEO and Founding Partner of EthniFacts. “This scholarship is meant to encourage participation and support of diverse candidates who have influential voices by providing them access to some of the best wine regions throughout America.”
Regine Rousseau from Shall We Wine was last year’s inaugural recipient. “The conference truly exceeded my expectations and direct contact with winemakers and winery representatives broadened my understanding of the region and how climate impacts wine making overall,” she said. “This scholarship is about diversity and blogging is about diversity of voices. I am so appreciative of the opportunity afforded to me by EthniFacts.”

Candidate requirements include having a blog that maintains an active status and has been in existence for at least one year, demonstrate a clear financial need, and meet the multicultural guidelines set forth by EthniFacts and the WBC Scholarship Fund.

  • Citizen Blogger with no paid wine writing experience
  • Diversity Candidate

“We appreciate the partnership with EthniFacts and are so excited that we are extending this partnership into the future,” said Thea Dwelle, chairman of the scholarship committee. “Many bloggers do not have the ability to fund a trip that may cost $1000 by the time hotel, flight and conference registration are totaled, and this scholarship provides diverse candidates with a reason and opportunity to join us.”

The Wine Bloggers Conference Scholarship was founded in 2009 to provide well established “citizen bloggers” with a stipend so they can attend the wine bloggers conference, further their knowledge, their network, the wine blogging community and the wine industry as a whole.  The recipients are bloggers who are not affiliated with a winery or other company in the wine industry with a demonstrated financial need. Specific attention is paid to bloggers who post regularly, have never attended the conference before and who are students with a particular focus in wine.

The ninth annual North American Wine Bloggers Conference is scheduled from Aug. 11-14, 2016, and brings together hundreds of wine bloggers, social media educators and leaders, and wine industry members in Lodi, CA.

The Wine Bloggers Conference Scholarship is partnered with Enobytes, an organization dedicated to sharing passion and knowledge of wine and food.   This non-profit organization serves a global audience of wine lovers, and takes innovation to the next level with interactive maps, in depth wine reviews, and wine business analysis.

For more information please contact info@wbcscholarship.com and visit wbcscholarship.com/America.

Corporate Donor: Angelsmith Digital Marketing

angelsmith logo

Angelsmith is a San Francisco Bay Area-based digital marketing agency and social community solutions developer that has long been involved in the world of digital wine writing, as well as the wine industry.  With more than 100 years of combined experience among its team, they have a unique perspective on the wine industry and what it means to be a digital writer today.

Carin Oliver, Chief Innovation Officer is well known to the wine bloggers community and has been a WBC attendee and community member who has been creatively developing processes to help consumers.  Angelsmith truly values wine bloggers and their contribution to the community, and is proud to support them.

We appreciate your support and community involvement!  If you are in the Bay Area or see the Angelsmith team at an event, but sure to say hello!
Please stop by and say hi:

Website:  Angelsmith

Facebook: angelsmithinc

Twitter:    angelsmithinc

 

Corporate Donor: Nomacorc

nomacorcNomacorc has been shaking things up in the wine industry for over 15 years (since 1999), creating alternative closures that bring new meaning to synthetics.  Born from founder Gert Noel’s passion for finding a better way to prevent cork taint (TCA), together with his son Marc spend years researchign and developing an alterntive to other non-corc that were on the market at the time.

Thus, the Nomacorc was born.  Today, the research continues, and Nomacorc manufacturers several models of corc – from and have proudly served more than 20 billion closures.  Yes!  20 billing!  With over 5,000 winery clients, alternative closures are here to stay, and the latest development in 100% carbon footprint free, all natural closures (Nomacorc Bio) they have really changed the game.

Nomacorc has always been involved with the Wine Bloggers Conference, and firmly believes in the power of digital media.  In full disclosure, I write for their in depth and well rounded industry blog, and they are always looking for new ways to connect with digital writers and bloggers to show how alternative closures are the way of the future.

This year, Nomacorc has generously donated to the Wine Bloggers Conference Scholarship fund, in an effort to bring new and emerging writers to the Wine Bloggers Conference.

We salute you for your creativity, innovation, and support!  Stop by and say hi to Nomacorc.  I have it on good authority that they have some cool swag to give away!  Plus, their proudcts are just plain cool

You can read more about Nomacorc here:
Website

Corporate Donor: Protocol Wine Studio

protocol wine studio Protocol Wine Studio is a team of sommeliers and professionals who are dedicated to the wine trade and all those who support it.  Protocol’s goal is to explore expanding dimensions of the wine world to evolve concepts in wine sales and education.
To this end, every Tuesday, Protocol Wine Studio leads #WineStudio, a twitter chat, that focuses on one brand or region every month.  Recently, participants have been exploring the Montes Wine portfolio, in a deep dive with winemakers and Montes team members, via Skype and twitter.  The best part about this, is that WBC15 participants will get to taste these wonderful wines as Montes is a WBC Sponsor as well, showcasing the “Wine Across the Andes” discovery tasting session.

Protocol Wine Studio’s philosophy centers around a cultural aesthetic where wine gently glitters from the background and becomes part of a complete social experience—a journey of wine awareness.  Recognizing that each bottle is a potentially unbelievable experience, their capacity to share social experiences is at the core of what wine truly promises.

We salute you for your social engagement, blogger outreach, and general awesomeness, and thank you for support wine bloggers!
Stop by and join #winestudio on Tuesdays (check schedule here)

Visit Protocol’s website

Join the Facebook Group

 

Corporate Sponsor: Ferrer Family Wines

Hats off to our newest scholarship sponsor: Ferrer Family Wines! Part of The Freixenet Group, Ferrer Family Wines represents artisanal, small-production wines of Spain crafted in-house by winemakers with deep roots in their respective regions. Honoring a commitment to winegrowing that dates back to 16th century Spain, the Ferrers were one of the first Spanish families to embrace the global marketplace, with ties to the first wine importers to the former Spanish colonies in the Americas.

Logo Gold ShiningFor over 150 years, the Ferrer family has been making wine in their native Spain and bringing that knowledge on their worldwide adventures, including travelling through 1920s Europe in a bottle car. It all began when the youngest son of La Freixeneda, Pere Ferrer Bosch or El Freixenet, married Dolors Sala Vivé, the only daughter of the Sala family. The Salas had been making wine at their Casa Sala property since 1861, and Dolors’ keen interest in the process was easily complemented by Pere’s business savvy and community involvement. Over the generations, the Ferrer family continued to broaden its horizons by investing in Spain’s classic winemaking regions,including Penedes, Priorat, Montsant, Ribera del Duero and Rias Baixas.

From its operations at Segura Viudas, with its XI Century watch tower, vineyard bird blinds, ceramic fermenting tanks and advanced technology bottling facility, to its terraced vineyards of Garnacha and Cariñena grapes high in Priorat, Ferrer Family Wines, formerly The Heredad Collection, shows a respect for history and tradition, and a commitment to quality and innovation. With a foothold firmly planted in the rich soils of Spain, the Ferrer family’s vision lay well beyond their backyard. They have consistently focused on the global market and looked toward the future in spreading the word of their wines to the global consumer.

Priorat_FFW

As a corporate sponsor for the Wine Bloggers’ Conference Scholarship, the Ferrer Family seeks to introduce bloggers to their newest wines Paramus Verdejo from D.O. Rueda and Segura Viudas Gran Cuvee Reserva D.O. Cava, as well as their Bodegas Solar Viejo VAZA, a modern take on a classic Rioja.

“It’s a privilege for Ferrer Family Wines to participate in the Wine Bloggers Conference this year as a scholarship sponsor,” said Josep Ferrer, Brand Manager at Freixenet USA and fourth generation Ferrer family member. “Bloggers shape the landscape of wine today and serve as an excellent barometer for current tastes and trends.”

Be sure to stop by the scholarship table for information on these wines, as well as an opportunity to purchase your very own souvenir Paramus glass (proceeds go to the WBC Scholarship Fund). The glass is great for tasting wines during the conference as well as the perfect keepsake to remind you of this year’s WBC! For more information on Ferrer Family Wines, visit their website, here.

Corporate Donor: Rodney Strong Wine Blogger Scholarship!

Rodney Strong Vineyards
The wine business has always been about relationships.  Over the last 8 years, as I have been to the Wine Bloggers Conference, Robert Larsen of Rodney Strong Vineyards has shown this in spades.  Once again, in 2015, Rodney Strong has stepped up to the plate and continued to support the Wine Bloggers Conference Scholarship Fund with the formation of the Rodney Strong Wine Blogger Scholarship.

Rodney Strong has always been intimately involved with bloggers, and the Bloggers Conference, reaching out and building relationships that have lasted.  Through unique experiences, tastings, and great group events, Robert and his team have built social awareness through friendship and fun.  That’s the way to do social kids!  Did I mention that they throw great events?  I highly recommend that you stop by the winery if you are in Healdsburg, and check out some of the great options – like the newly opened Terrace, food some great food & wine treats.

11401312_10204831286477434_5110769601301197844_nThis year, the Rodney Strong Wine Blogger Scholarship is specifically aimed at a blogger who exhibits quality, quantity, consistency, and a community spirit.  This year, that award goes to Matt McGinnis of What Are You Drinking.  We all agree, that Matt is a rock star and we can’t wait to have him join us at his first Wine Bloggers Conference!

Laura PerretThis year, Robert is joined by Social Media Manager Laura Perret, who will be attending her first WBC!  Make sure you stop by and say hi to them both.  We are excited to have your continued support and look forward to mingling with you in the Finger Lakes!

 

 Look for Robert in Corning, or reach out to him on Twitter.
Laura can be found behind the @RSVineyards and @davisbynumwines handles, as well as her own Twitter handle.

 

Donor Profile: Larry Schaffer of Tercero Wines

larryschafferLike many winemakers, Larry Schaffer studied viticulture and enology at UC Davis. Those that know Larry, know him in several different ways. He is a father, teacher, foodie, baker, often making us drool at his bread photo postings, garagiste of stellar Rhônes, and Larry is what some might call: Rhône to the bone!”  

Larry’s passion for Rhone varietals is expressed in his Los Olivos winery, Tercero and Rhône Ranger support. He is often seen at small “mom and pop” wine shops and events pouring wine from beakers. Yes, beakers. Like the ones in a science lab, and reason for his nickname as the “mad scientist.”

Anyone that meets Larry, or follows his Facebook postings, will likely tell you he appreciates a good dialog. Larry asks thought provoking questions, truly wants to engage, and hear people’s perspective. If you have not experienced his Mourvedre Rose, “Cuvee Christie” (GSM+), or other great wines, they are well worth seeking.

 Larry Shaffer is a true supporter of the SBC region, and as I compose this little piece on Larry, I consider him one of the good guys, and friend.

Editor’s Note:  Larry recently started the uber cool blog, Wine Verbiage, where he discusses everythign from what’s up in thePicture industry, to how to succeed in business by making really awesome wine, and what it means to be a blogger.  Go check ti out!  Stop by and see Larry on Twitter, and also at WBC where he will be pouring his wine and speaking on a panel.

Go go Vino with our Corporate Donor – Hello Vino

Hello Vino LogoHello Vino, the app that helps you choose wines, is one of our corporate donors and has generously provided the souvenir GoVino glasses which you’ll be holding in your hand at WBC! 

As a product designer, developer, marketer, and web agency business owner from San Francisco since 2002, founder Rick Breslin started Hello Vino in 2009. Hello Vino is an app for “non wine snobs” who want to match foods with wine for any occasion.  User reviews, customer ratings, photos, wine tasting preferences, food and wine pairings, wine label image scanner, and location based recommendations are just a few characteristics of this wine app highly rated by the New York Times, Mashable, and NPR. Rick Breslin

 

Thank you, Rick and the Hello Vino team for your support!  Please find one of the Scholarship Committee reps to get your souvenir GoVino, courtesy of HelloVino!

Editor’s Note:  Check out Hello Vino on twitter, and their app page here!  Available for both iPhone and Android, Rick and the team are avid blogger fans and have many blogger provided reviews available on HelloVino.  Want to know what  your friends are drinking?  Check it out!

1 2 3 4