You may be wondering why this little scholarship fund exists, or why you should be considering donating to it.
Fresh back from a wine industry conference in Portugal, I can tell you that BLOGGERS MATTER. Bloggers are well regarded world wide. Bloggers intrigue businesses.
Amidst all the broohaha that wine bloggers may or may not be a trustworthy source of information, the bottom line is that – yes, people pay attention to what we are doing.
While at the Wine Pleasures Conference, I presented a session on how businesses of all natures, who are involved in the wine industry, can benefit from working with bloggers. Somewhat surpirsingly, only a handfull of people understood HOW or WHY they should interact with wine bloggers. However, after I covered my passionate words on the topic, several attendees were interiges and asked me MORE on how they can become involved.
The net is this:
-Wine Bloggers aren’t going anywhere
-We are a powerful voice
-We are the best use case example of viral marketing the wine industry has seen, givne that we go viral with radom strangers on the internet, sometimes hundreds at a time.
-Bloggers CAN help you sell more wine, by building a solid, returnign fan base
-Blogs are ONE way you can listen to and interact with your consumers
Wine is a long tail business. Wine Bloggers help you START the conversion, which, o
ver time, can help build these relationships in to strong customers.
On July 22-24, 2011 in Charlottesville, Virginia, hundred of bloggers, new media leaders, and industry members will gather for the fourth annual North American Wine Bloggers Conference – the premier conference for new media and the wine industry. This three-day symposium builds on our past successes and brings you a unique opportunity to learn about and discuss the intersection of wine with the world of new media including blogging, social media, and more.
During the 3 days, we will attend Educational Sessions: These are panels or speakers who enlighten, engage, and entertain us on a specific topic related to wine blogging. You need not recommend a specific presenter but if you have one in mind – or wish to present yourself – please add that too.
We will listen to Keynote Speakers: We will again have two keynote speakers at the conference and are already working on this. Please let us know if you have any suggestions for speakers, why you think they would be good, and, specifically, whether you have any connection to the speaker. (We don’t think we can get Barack Obama, even if you suggest him.)
We will participate in a Moderated Unconference: We will again try an Unconference, as we did the first year back in 2008, but this year it will be “moderated”. That means we will select the topics and topic leaders in advance. You’ll still have the chance to wander around the ballroom to listen or participate in whichever discussions you wish. This is your opportunity to make sure wine bloggers are discussing items of interest to wine bloggers. Let us know if you’d be happy leading the session you suggest.
We will Ignite Wine!: Our final session on Sunday will be a fun, entertaining program called Ignite Wine! This is where conference participants can get up and spend five minutes talking about what they want to talk about. Topics and speakers do need to be confirmed in advance. The hitch is you need to spend exactly 15 seconds on each of 20 slides you prepare.
However, not everyone can afford to go acorss the country to participate. That is why this SCholarship Fund exsists. We assist bloggers who can’t otherwise afford, in full or in part, to attend this important conference.
If you are curious what industry leaders think about the Confernece, check THIS post out, or THIS one, or THIS ONE!
Please, donate today?