Make Them Pay!
With only 63 days left until the 8th annual Wine Bloggers Conference convenes in Buellton, CA, we are still working to make our goal of getting as many wine bloggers there as possible through our Wine Bloggers Conference Scholarship Fund. As always, there are too many applicants and not enough funds, but through our Third Annual #MakeThemPay campaign, I hope to change that!
Formerly known as #MakeTomPay, this challenge grant was an idea born of a need for last minute donations to get those applicants approved and on their way to the WBC. Now in it’s third year, the winning team of Tom Wark, of Fermentation, and Amy Anderson Gross, of Wine4.me have one again combined forces to really blow things out of the water!
Veteran of the wine industry, PR pro and blogger Tom Wark challenged us to raise as much money in the last week of applications as possible. As such, he will match that donation up to $500. So you know how this works, it’s a PBS Challenge Grant! You give $50, he gives $50, and you get a groovy pledge gift (see awesome wine glasses).
But, there’s more! Amy, who has now created a new wine app called Wine4Me, has challenged the challenge. If we get our $500, and Tom gives his $500, Amy and Wine4Me will give us another $500! So you see the new math here: $500 = $1500.
So now is the time! If you were at all considering donating to the Scholarship, which by the way is a 501c tax deductible donation through our partner Enobytes, now is the time! Triple the funding you can provide with #MakeThemPay!
This will be Amy’s third WBC, and the first as Wine4.Me. This new app takes the guesswork out of buying wine, using objective characterization by industry-tested wine evaluators (including some of our very own wine bloggers), sensory science and a patent-pending personal preference algorithm.. There are literally hundreds of wine apps out there but I think this one might be something special. I can’t wait to test it out myself! Make sure you stop by and find Wine4.Me’s posse in Buellton.
Tom is a veteran of all 7 previous WBCs and is always a great conversationalist about the state of the industry. the small group that has earned his Veteran badge ribbon. We are down to 6 in this illustrious crew, and Tom is a great memeber of that team. Make sure you ask him aobut how he feels about wine laws!
Donate today via this handy paypal link, and make sure add the memo “Make Them Pay up!” so we can keep track. You can keep track of our progress with the handy thermometer on the right hand sidebar of the blog.
Thanks for your support!
Bring it people!
Editor’s Note: At time of press, we have exceeded our highest exceptions. We have already raised $720 since last night! What do you say, can we make it $1000?