Layer Cake Endowment Year 2!
We are please to announce the Layer Cake Wine Scholarship is now it it’s second year. This endowment makes it possible for us to sponsor bloggers who would not otherwise be able to attend the WBC and we are so pleased to have the support of Layer Cake Wines.
Winemaker Jayson Woodbridge has endowed a scholarship for the Wine Bloggers Conference. This $5,000 annual endowment will allow deserving recipients to attend the Wine Bloggers Conference (WBC). The WBC It is a three-day symposium which offers unique opportunities to learn about the intersection of wine with the world of new media including blogging and various types of social media. The wine world is well represented at the Conference with attendees including noted wine bloggers, new media innovators, and leaders from the wine industry.
The 5th Annual Wine Bloggers Conference will take place in Portland, Oregon from August 17th through the 19th, 2012. It has previously been held in Sonoma, Napa, and Walla Walla, Washington and Charlottesville, Virginia. In 2013, it will be held in Penticton, British Columbia.
This event is recognized as the premier gathering for members of new media and representatives of the wine industry at large. “Telling the story of the vine is the life blood of the wine business,” notes Layer Cake winemaker and owner Jayson Woodbridge. “We have such history. It needs to be passed to the next generation. Wine lovers enjoy learning about their favorite labels. These are incredible stories. Wine bloggers and new media visionaries understand this. It’s our pleasure to establish the Layer Cake Wine Scholarship and make these scholarship funds available for those aspiring to do justice to the stories of the wine world.”
My absolute gratitude and thrill at this endowment sparked me to tell Laura Kirkham, who represents Layer Cake, that “the generosity of Layer Cake Wines and Jayson Woodbridge will go a long way towards
fostering the wine writing talents of scholarship winners”. This is so true, and never more so than now, the official kick off for this annual Layer Cake bonanza. I further went on to say that the Layer Cake Wine Scholarship will enable essential growth of new media within the wine community. As the wine industry expands and flourishes, so must the outlets for wine writers. Jayson and Layer Cake have a unique perspective and appreciation for the valuable role that social media, bloggers, and wine focused media play within the wine industry. We here at the WBC Scholarship are grateful for this vision.
I firmly believe that with this additional committmeent by Layer Cake that this Scholarship will grow more diverse and larger every year.
More about Jayson Woodbridge and Layer Cake Wine
Jayson Woodbridge is a critically acclaimed wine maker. Known for his cult hit labels Hundred Acre and Cherry Pie, he began the Layer Cake wine series as a tribute to his grandfather, striving to make affordable wines with a luxurious taste. Jayson’s grandfather told him that wine was like his grandmother’s delicious layer cake: the layers of soils under the vines produce layers of rich flavors, aromatics, and textures in the wine. Layers of chocolate, mocha, dark berry fruit, and spices found in the Layer Cake wines rival the layers of flavors complimenting his grandmother’s layer cake. The Layer Cake name evokes the memory of something comforting, rich and delicious.
A unique wine brand with multiple country AVA’s, Layer Cake is handmade in some of Jayson Woodbridge’s favorite wine regions around the world. Woodbridge actually makes wine on 4 continents. Each Layer Cake wine is crafted implementing the same small winery techniques and quality standards for which Jayson is well known. Jayson and his winemaking team travel the globe to make all of his wines. They work with small family growers, rigorously selecting only the best fruit. Current Layer Cake wines include a Shiraz from Australia’s Barossa Valley, a Malbec from Mendoza, Argentina, an old vine Primitivo, aka Zinfandel, from Puglia, Italy, a California Central Coast Chardonnay, and a California Cabernet Sauvignon.
Visit www.LayerCakeWine.com | @layercakewine | Facebook: Layer Cake Wines
About the 2011 North American Wine Bloggers Conference
The 2012 Wine Bloggers Conference will be held in Portland, OR August 17-19, 2012. The Conference is limited to 350 attendees and is currently sold out. Wine bloggers, wine industry leaders, and numerous wine and social media professionals will gather from throughout North America and beyond to meet, learn, and share. Noted wine writer and authority Jancis Robinson (and now Eric Asimov!) will provide keynote addresses.
For more information visit: http://winebloggersconference.org
For more information about Layer Cake or Jayson Woodbridge, please contact Laura Kirkham of The Laura Kirkham Agency at 760.341.1410 | Laura@LauraKirkham.com