Really, that is the question that many wine bloggers, and for that matter, many traditional print media authors are asking themselves these days.
How does one measure their value, or the value of an inanimate object? Value is subjective, and it is difficult to measure innately. That said, as bloggers continue to spread the love about wines and stories they publish, if YOU my reader are paying attention, my blog and that post become valuable.
If you read a blog, or blogs, and you find value in what the writer is saying, then you are contributing to the value of that blog. Most bloggers write for the pure love of wine (or whatever they happen to be writing about) and are not in to make money or sell a particular wine. We dont’ get paid, we occasional get wine sent to us (which I might add is not ALWAYS good wine), and we have day jobs.
The key in understanding wine bloggers is to know they are sharing information that they want you to know. If a blogger reviews your wine or winery, they are effectively evangelizing your brand to their reading public. That is the very definition of word of mouth marketing, in a new format. For you, this is free advertising that gets more traffic to your site, and quite possibly more bodies in to your establishment. The power of instant access tools such as twitter allow wine drinkers to review the experience as it happens, and spread that to their followers in real time. For group tasting, or for people that follow twitter streams but may not be personally aware of your brand, that could mean an unscheduled trip in to your tasting room to check out what the buzz is about.
What could be better than that?
If you belive in bloggers, twitter, or social media in general, won’t you consider donating to our effort? There are many bloggers that are unemployed, or simply cannot afford to make a trip to the 2010 Wine Bloggers Conference in Walla Walla, washington. OUr Scholarship aims to select bloggers who wish to learn more about blogging, develop their writing style, and network with other bloggers and industry professionals in a creative fun enbvornemtn for three days.
Hope to see you there!